Jobs to Be Done Workshop

Jobs To Be Done is a hands-on workshop co-sponsored by Aviatra and HCDC's Office of Innovation + Creativity. Jobs To Be Done is a great tool any innovator or marketer should have in their business-building toolbox. It is a proven approach to identify high-priority customer needs, develop innovative products, and create resonant marketing strategies. This innovative tool was made popular by world-renowned Harvard Business School professor, Clayton Christensen. Paul Fisher, HCDC's Director of Innovation and a local expert on Jobs To Be Done, will guide the workshop. He will highlight why Jobs to be Done is a critical innovation tool, how the process works, and what specific actions you can take to put it to use. You'll walk away with a new skill that will focus your business on the most important customer needs and help your company grow.

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  • All units must be completed